Detail: 'Gondola al Paradiso Co.,Ltd.' is a thematic presentation from the Thai Pavilion at the 53rd Venice Biennale, a flawless art project transformed into a travel agency. A camouflaged art by 5 Thai artists imitates the myth in current society through diverse medium. The pavilion does not only present the site-specific exhibition and physical art object but also concretely twine the social, cultural and economic contexts together in order to interact with social perception.

The strength of the exhibition is that five artists’ uniqueness and conceptual ideas are combined together and, simultaneously, does not fail to express their individual characters. At the same time, the artwork itself arouses us to question our thoughts and believes towards our surroundings and contemporary society; whether what we see is reality, deception or illusion. Consequently, 'Gondola al Paradiso Co., Ltd.' does not only introduce the theme of "Reconstruction" in order to awake the society from the myth of information, but it also works as an aesthetic expression of the current context at the specific moment in time.